TikTok officially launched its e-commerce product, TikTok Shop, in the U.S. following a test since last November.
TikTok’s more than 150 users in the U.S. can now watch videos and live streams with links to purchase items on their feed, as it offers tools to content creators, brands and merchants to create shoppable content. Creators can tag products to make buying items from in-feed and live videos easier for users.
Brands can make their product product portfolios, which are accessible from their profile pages. New features include a shop tab, where businesses can display their products with logistics and payment solutions powered by TikTok. The platform also integrates various third-party platforms, including Shopify, Salesforce and Zendesk.
TikTok’s entry into e-commerce follows the success of Asian platforms Shein and Temu.
“With community-driven trends like #TikTokMadeMeBuyIt inspiring people to discover and share the products they love, TikTok is creating a new shopping culture and sending products like Lion Latches and Love and Pebble beauty pops flying off shelves. TikTok Shop will now bring shoppable videos and Live streams directly to For You feeds across the country and give brands, merchants and creators the tools to sell directly through shoppable content on the TikTok app,” TikTok said in a blog entry. “TikTok Shop empowers brands and creators to connect with highly engaged customers based on their interests, and it combines the power of community, creativity and commerce to deliver a seamless shopping experience.”
Photo courtesy TikTok Shop
