Express, Inc. hired Brian Atwood as creative director of footwear, overseeing women’s and statement men’s footwear. Atwood will debut ‘Brian Atwood for Express,’ a shoe collaboration exclusive to the brand.
“We wanted to create excitement around our shoe business, seeing as it is our largest demand-driving category in accessories,” said Sara Tervo, EVP and chief marketing officer at Express. “We knew Brian’s eye for design and industry credibility would elevate the offering and complement the seasonal product assortment. He is a master at designing shoes that create confidence, which is what Express always aims to deliver to our customers.”
Brian Atwood for Express features Atwood’s signature styles of feathered heels and slouchy boots to kick off the fall season for women.
“The process was very organic, and the team at Express was wonderful and open to new ideas. We were really focused on elevating the product and creating timeless shoes that people want to get re-soled because they love them so much,” said Atwood. “We’re going to give the customer something they haven’t had yet.”
Photos courtesy Brian Atwood
