Herschel Supply Co. opened its SoHo flagship store at 543 Broadway in New York City. The dual-entrance store stretches from Broadway through to Mercer Street, with the location offering the brand’s classic products and Studio Collection.
Herschel Supply Co.’s flagship store in NYC continues its retail expansion plans for 2023, following recent store openings in Santa Monica, CA and NYC’s Flatiron district.
Paying homage to the brand’s roots in Vancouver, BC, the store’s design elements include Western Red Cedar and granite boulders in its “from the coast” theme. The space features custom-designed cedar sculptures made in Vancouver and art by photographer Stephen Wilde. After years of overpainting, the retailer stripped the concrete floors and exposed brick walls to uncover the original color.
“Opening a store in SoHo is a testament to Herschel’s growth and our commitment to sharing our vision with the world. It’s an achievement that stands tall in our brand’s timeline,” said Lyndon Cormack, co-founder and managing director of Herschel Supply Co.
Photo courtesy Herschel Supply Co.
