Iron Valley Supply promoted Cary Wells to senior merchandiser and business analyst. He is a 23-year sporting goods industry veteran.

Wells began his career as a senior buyer/merchandiser for United Sports Companies, responsible for procuring and inventory management for its firearms, ammunition and accessories categories. He transitioned to a career with the Dunkin Lewis Agency, where he worked as a Southeastern sales associate, responsible for wholesale distribution and independent retail partners. 

Wells was also a product line sales rep for several brands in the Hunting, Shooting, Marine, and Fishing categories. He joined Iron Valley Supply as a merchandiser in May 2022, responsible for building its brand offerings and expanding and maintaining product lines.