I/O Bio Merino, the upstart merino clothing company based in Boise, ID, signed Tim Kelley as director of sales and marketing. Kelley, known for his successful growth of the Dynafit brand, will step into the new position on July 1.

Kelley comes on board to lead all facets of I/O Bio Merino’s sales and marketing programs.

“I/O Bio Merino has superior products and its people are passionate and committed to the core. The brand is catching on like wildfire, and I love the challenge of being 'the spark' and aligning the opportunities and people for success,” said Kelley

“Tim’s passion for what he’s selling is contagious. If he believes in the product, you can’t help but get caught up in his enthusiasm,” stated General Manager Greg McRoberts. “His experience developing a strong sales and distribution strategy is right in line with I/O Bio Merino’s needs. We’re excited to have Tim as part of our continually growing team.”