Redcats USA appointed Jay Berlin as CEO of The Sportsman's Guide. He replaces Greg Binkley, who recently retired. Berlin's 25-year career encompasses several key positions, including: marketing management roles with Fingerhut and C.O.M.B. Corporation, SVP of catalog & e-commerce business lines for Northern Tool & Equipment, president of Consumer Health Products for Ovation's and EVP of innovation & business development for United Health Group Alliances.

He will be a member of the Redcats USA Executive Team.

“With his strong desire to drive strategic innovation and build on the solid foundation that is in place at The Sportsman's Guide, Jay is an excellent addition to the Redcats USA team,” said Eric Faintreny, Chairman and CEO of Redcats USA. “He understands the sporting goods business and the needs of that unique customer, which makes him a natural fit into this leadership position.”


Berlin is a native of South Minneapolis. He will officially join Redcats USA, June 22; his office will be located at The Sportsman's Guide facility in South St. Paul, Minnesota.

Redcats USA's brands include AVENUE, Woman Within, Jessica London, Roaman's, KingSize, BrylaneHome and BrylaneHome Kitchen sold on OneStopPlus.com, The Sportsman's Guide and The Golf Warehouse.


Redcats acquired The Sportsman's Guide in the summer of 2006 for $265 million. The company owns several other brands in the sporting goods category, including multichannel brand The Golf Warehouse as well as several sporting goods related e-commerce sites, such as BargainOutfitters.com, BaseballSavings.com and SoftballSavings.com