The Boulder Outdoor Specialty Group, a collection of six outdoor industry brands, including Kelty, Sierra Designs, Slumberjack, Wenger and Ultimate Direction, has named Chris Wynja as its Rocky Mountain territory sales manager.
As the Rocky Mountain territory sales manager, Wynja will be better able to address the specific, regional needs of his customers, elevating the level of service and value for the end-user. Based in Boulder, CO, he will be tasked with assisting current BOSG clients and opening new accounts in WY, CO, UT, and NM.
“Chriss extensive sales experience will truly be an asset to our family of brands and our sales team. Were excited to have him on board,” said Kenny Ballard, president of the BOSG. “As a dedicated territory sales manager with the BOSG, Chris will have an intimate knowledge of all our brands, giving him an opportunity to excel in his new position.”
As an employee and member of the BOSG team, Wynja will take an active roll contributing to the companies overall strategic initiatives, assisting with product development and innovation, and enhancing the Boulder Groups overall performance.
Formerly a principal rep with his family owned and operated Wynja and Associates, Chris represented Columbia Sportswear in the Rocky Mountains for more than 13 years, helping to grow the company into the successful outdoor brand it is today.
An avid snowboarder, hiker and mountain biker, Chris is currently involved with the Boulder Mountain Bike Association.
The Boulder Outdoor Specialty Group is a collection of six of the best-known brands in the outdoor industry, offering a wide variety of gear to compliment any outdoor pursuit. The Boulder Groups brand family includes Kelty, Kelty KIDS, Sierra Designs, Slumberjack, Wenger, and Ultimate Direction. The Boulder Group develops, tests, and produces some of the finest camping, backpacking, and outdoor equipment and apparel available.
