Pressio, a technical apparel company, reported officially launching its business in the U.S.
The U.K.-based sustainable performance sportswear company was founded in 2021 by Jamie Hunt, a textile engineer and fabric designer with over 20 years of experience. Between 2005 and 2018, Hunt co-founded, built and sold the 2XU athletic clothing brand.
As a former top-ranked triathlete, Hunt aims to leverage his industry relationships to set new standards for Pressio that “minimize, control and reduce the impacts of the garments he engineers and brings to market.”
“What makes Pressio so unique is our ability to create sustainable products without sacrificing technical performance,” said Todd Schoelen, managing director, Pressio USA. “The U.S. consumer is asking apparel brands for more transparency when it comes to sustainability, and they are diving into what it really means. They not only want recycled materials but also look at the entire production process and a garment’s end-of-life impact on the planet. Pressio is addressing it all and delivering on its promise.”
Garments in the company’s 2023 line use sustainable materials and technologies, but “not at the expense of real-world athletic performance.” The founder’s top priorities are anatomic fit, next-to-skin comfort, moisture management, compression, and ventilation.
Features of its Elite and Bio Collections for 2023 include end-of-life biodegradable garment solutions, compression, insulation for optimal recovery and, thermal performance properties for winter running and training.
For more product information, go here.
Photo courtesy Pressio
