HanesBrands, the parent of Champion and Hanes, announced a new primary apparel partnership with the University of Southern California (USC).
The ten-year agreement gives HBI exclusive rights in the mass and mid-tier retail channels to develop consumer-driven collections of fan apparel that will expand USC’s retail footprint.
The agreement is in addition to USC’s existing relationship with Nike, which is the official outfitter of the 21 varsity Trojan sports teams and provider of fan merchandise.
HBI, which also owns the Alternative Apparel brand, will design, manufacture and distribute a collection of men’s, women’s, unisex, youth, infant, and toddler fan apparel. HBI will create special activations and enhanced retail presentations beginning in January 2023.
“USC has a proud heritage, and we’re thrilled to support the school in supplying fan apparel that consumers will love,” said John Fryer, HanesBrands president, Licensed Sports Apparel. “Our iconic brands and unmatched products resonate with consumers around the world and will help enhance fan engagement for USC.”
USC joins the University of Texas, The Ohio State University, University of North Carolina, University of Georgia, Villanova, University of South Carolina, and the University of Cincinnati as primary apparel partners with HBI.
