Pacsun is opening an interactive mall experience on Roblox called Pacworld. Working with existing game development studio partner Melon, Pacsun will extend its existing catalogs of virtual items on Roblox, first launched in June 2021, by letting customers sell its virtual goods in a customized digital mall.
Customers will be able to create and remove shops, upgrade the shops that do well, decorate the mall to try and attract more customers, and invite friends to visit their mall. Pacsun shoppers will be able to customize their malls that can be purchased with their virtual “Robux” income they earn in experience.
“Innovation and creativity are at the heart of Pacsun’s brand voice, and we view our audience as the cultural pioneers of the future. As we are catering to a fully digital generation, we recognize that Gen Z values community and accessibility more than any other generation, and we joined Roblox to further build that connectivity with our consumers,” said Brie Olson, president, Pacsun. “Considering that they leverage Roblox as a point of socialization, we knew that to further our strong emotional resonance as a brand, we needed to continue to build alongside them in the gaming world.”
Photo courtesy Pacsun
