Ashworth, Inc. has partnered with Golf Channel as the golf-apparel supplier for Golf Channel’s new season of “Big Break X: Michigan,” which debuts October 7. The show’s eight two-person teams have been supplied Ashworth product from the company’s current Men’s and Women’s Fall 2008 line. The male contestants were provided assorted product from all four Fall 2008 categories-Third Groove Performance fabrics, Hi-Def 100% Luxury Cotton, environmentally friendly Ashworth Organics and young-minded ASHW33.
Female contestants were offered all three of the Fall 2008 Women’s collections-California, New York and Hawaii. Each has its very own identity, achieved through color scheme, styling, fabrics and trims.
“We are really excited about playing a role in the 10th season of the Big Break series on Golf Channel,” says Chris Demirjian, Ashworth Inc.’s Director of Sports Marketing. “We know the competitors will love the styles and variety of the apparel we have supplied them. It’s a great opportunity for the competitors to see how our Fall 2008 line looks and feels, as well as a wonderful opportunity for golfers worldwide to see our new line in action.”
