Sport Chalet, Inc. has signed an exclusive sponsorship agreement with the University of California at Los Angeles (UCLA). The three-year agreement makes Sport Chalet the “Official Sporting Goods Retailer” of the UCLA Bruins.
“UCLA has one of the most impressive sports histories of any college in the nation. They have won the most National Championships — 103, and are the leader in producing professional athletes, coaches and Olympians over the past 25 years,” said Craig Levra, chairman and CEO of Sport Chalet.”
As the official sporting goods retailer of the UCLA Bruins, Sport Chalet will be able to create and deliver unique advertising and promotional opportunities that will enable Sport Chalet to directly engage its target audience through its Action Pass program.
“This long-term partnership is a natural fit and will be a boost for UCLA’s athletic programs while helping raise Sport Chalet’s profile in Southern California,” said Tom Davis, General Manager, UCLA ISP Sports Network. “Were confident this will be a beneficial relationship for both UCLA and Sport Chalet.”
