ASB Sports, the Holland, OH-based team dealer, announced a rebrand under the name, Game One, that will consolidate its eight-owned dealers.
Game One’s eight legacy companies include:
- Athletic Supply, Odessa, TX
- Barcelona Sports, Houston, TX
- Bumblebee Sports, Nicholasville, KY
- Cardinal Sports, Lubbock, TX
- Team Sports, Holland, OH
- The Graphic Edge, Carroll, IA
- Universal Athletic, Bozeman, MT
- Williams Sporting Goods, Paris, TX
“Game One remains rooted in our local communities and dedicated to providing exceptional service,” said Jayme Wisely, CEO, Game One. “We are part of these communities and when you add size and scale, we are able to provide better products, better selection and better service to our customers.”
Game One said the new name reflects the determination and energy athletes and coaches feel before that first game of the season.
“Being an athlete taught many of us the value of hard work, competition and being a great teammate,” said Russ Wilson, partner, private equity firm Trivest. “Our drive, our resources and our relationships give Game One the competitive edge.”
Game One said that across its eight companies it has more than 180 sales reps serving 13,000 customers across 38 states. It is the only national team dealer that currently offers big-name brands including Nike, Adidas and Under Armour.
