Bag and luggage maker High Sierra Sport Companyhas hired Jorge Garces as Vice President of International Sales.
Garces will be responsible for implementing sales and marketing strategies for European, Latin American, Asia and Pacific markets. Jorge will also provide new business development, pricing strategies, international finance and logistics as well as foreign market analysis and planning.
Garces has over 20 years of international experience in sales and marketing. Prior to joining High Sierra, he worked at JanSport where he developed all sales and marketing activities for its Latin American division. He was also instrumental in establishing new policies and distribution strategies in the Asia/Pacific region. Throughout his career, Jorge has held leadership roles at Marketing Associate International, Johnson Outdoor Incorporated, Lennox Industries Inc. and The Coleman Company.
