Delta Apparel Inc. announced new retail store openings for its Salt Life brand. Storefronts in Myrtle Beach, SC and Galveston, TX, are expected to open later this year.
“South Carolina and Texas represent the home base of countless Salt Life consumers, athletes and team members,” said Jeff Stillwell, president, Salt Life. “The communities in Myrtle Beach and Galveston truly fit the lifestyle of the Salt Life brand, and we are looking forward to this opportunity to engage with all those who share our passion for the water.”
Following success as a “pop up” Salt Life retail store during the 2020 holiday season, the Myrtle Beach location is set to open on a permanent basis in late August this year. Opening later this fall, Salt Life’s Galveston location marks the brand’s first retail store in Texas, bringing the total Salt Life branded store count to thirteen. Plans are underway to open at least five additional retail locations in 2022.
Robert W. Humphreys, chairman and CEO of Delta Apparel, Inc. commented, “It has been very exciting to witness the strong growth we have been experiencing at Salt Life across our three sales channels—wholesale, eCommerce and retail—all performing ahead of our expectations. Specifically, we have continued to see the outsized performance at our branded retail doors, which contribute to higher overall operating margins for the business. We are looking forward to allocating additional capital to Salt Life retail stores to further drive organic growth and build our omnichannel model.”
Photo courtesy Salt Life
