Mizuno will launch its experiential marketing campaign, called “Run With Us,” on March 30th in Atlanta, Georgia at the ING Georgia Marathon.


The Japanese sports giant is the official footwear and apparel supplier for the event.

The “Run With Us” grassroots campaign is a mobile running tech lab designed to provide expert analysis and recommendation for runners of all skill levels.  It features a van that will house two of Mizuno’s state-of-the-art “Precision Fit” terminals.  There, consumers are provided an innovative and thorough biomechanical analysis of their foot type and running needs.  The “Precision Fit” procedure determines which type of running shoe best suits the runner’s foot type, running style, and running goals. 


Runners are also given a chance to “test ride” footwear and go for a run with a Mizuno program coordinator knowledgeable about the biomechanics of the foot in motion to provide expert advice tailored to the consumer.  On display will be Mizuno’s award winning Wave Technology footwear and Mizuno’s running apparel with technologies such as Breath Thermo, Dryscience, and D.F. CUT.  All participants in the “Run With Us” program will receive a free Mizuno Dryscience T-Shirt.

“The Run With Us promotion is a unique and exciting way for runners who may or may not have experienced the Mizuno brand, to do just that,” said Mizuno USA’s Dave Lambert, running director of sales.  “We firmly believe that the comfort, quality, and performance of our running shoes and apparel are second to none, and this is a great way for runners to experience it for themselves.”


This year, the “Run With Us” mobile running lab will visit races, expos, schools and universities, and specialty running stores and sporting goods retailers throughout the Southeast United States. “Run With Us” is expected to visit three to four locations per week. 


Mizuno will introduce “Run With Us” at the ING Georgia Marathon and Health and Fitness Expo.  The Health and Fitness Expo is scheduled to take place at the Georgia Dome in Atlanta Friday March 28 from 9 a.m. to 8 p.m. and Saturday March 29 from 9 a.m. to 6 p.m.  The ING Georgia Marathon begins Sunday March 30 at 7 a.m.