Polygiene announced the appointment of the sports and outdoor industry and ISPO veteran Markus Hefter as commercial director for the EMEA region.
After over 20 years of roles in the live communications and events industry, he is now joining the team at Polygiene. His last role was exhibition group director for ISPO Munich. As commercial director for EMEA, Hefter is expected to take advantage of his extensive network and experience in the global sports and outdoor industry. He joins Polygiene in September.
Hefter explained, “I have known Polygiene for many years and have followed its achievements and activities and find it impressive how the brand has positioned itself and also developed. I am very excited to become part of the Polygiene team in September. I believe that together we can achieve a lot,” he continues.
“I am very happy to welcome Markus to the Polygiene EMEA team where we have a long tradition of working closely and extensively with quality brand partners from the sport and outdoor World in which Markus has been actively involved over the past 18 years,” said Haymo Strubel, VP Commercial Operations, EMEA Polygiene.
Andreas Holm, chief commercial officer, Polygiene, concluded, “I have known Markus for many years via the ISPO network and I am very happy to have him onboard in our EMEA region which marks an important part in building the Global Polygiene Commercial organization.”
Photo courtesy Polygiene
