Herff Jones, a subsidiary of Varsity Brands, appointed Ken Moore as chief technology officer. Moore will report to Herff Jones President Steve Down and Varsity Brands Executive Vice President and Chief Technology Officer Jaime Jaramillo, and will largely be focused on creating and executing a roadmap to modernize the company’s tech solutions and applications.

Down said, “With the right blend of vision creation and hands-on execution, Ken is extremely passionate about technology and how it can both propel business performance and provide differentiation in the market. This can clearly be seen when you consider his past experience with Fortune 500 companies like Advance Auto Parts and Staples, where he held several senior leadership roles during times of critical IT transformation and reinvention across digital/online, brick & mortar retailing, supply chain as well as B2B and B2C models.”

Moore was also a founding member of Staples.com and credited with accelerating the business through go-live and subsequently into a multibillion-dollar, omnichannel e-commerce business.

“Ken’s addition to our executive leadership team is just another example of Herff Jones’ commitment to delivering a world-class, leading-edge brand experience across all channels through significant investments in top talent and partnerships to meet the needs of students and faculty across North America,” added Down.

Varsity Brands is a portfolio company of Bain Capital Private Equity.

Photo courtesy Varsity Brands