MidwayUSA promoted Matt Fleming to president and CEO, effective immediately.
Fleming joined MidwayUSA in 2001 as a sales and marketing manager and was promoted to vice president of sales and marketing in 2004. Fleming was promoted again in 2009 to president. Since taking the position, the brand has experienced an increase in its customer base by “more than 300 percent while also increasing customer satisfaction from 91 percent to 94 percent. Under his leadership as president, the company has also received two consecutive Malcolm Baldrige National Quality Awards.
MidwayUSA founder, the former CEO and Chairman of the Board of Directors, Larry Potterfield, relinquished his role as CEO, but will continue as the Chairman of the Board of Directors and work closely with Fleming during the transition. “Matt Fleming has been an integral part of the growth of MidwayUSA over the past 20 years. His exceptional leadership qualities, attention to detail and focus on serving customers make him the perfect choice to lead MidwayUSA into the future,” said Potterfield.
Although Fleming becomes the first non-family CEO in the company’s history, MidwayUSA will continue to operate as a family-owned business.
“Growing up as a shooter, hunter and outdoorsman, I dreamed of having a career in the Shooting, Hunting and Outdoor Industry. Twenty years ago, that dream came true when my now friend and mentor Larry Potterfield gave me an opportunity to work at MidwayUSA. I can’t imagine another place where my personal values better align with the values of the company,” said Fleming. “The Potterfields are amazing people who put customers first, treat employees like family, value strong supplier relationships, and generously give back to our industry. I’m honored and humbled to lead our incredible high-performing employees, and will do everything in my power to extend the wonderful legacy the Potterfields have established.”
