Söfft Shoe Company, a division of HHBrown Shoe Company, has officially
announced its relocation of their corporate offices. Söfft Shoe
Company, formerly called Lowell Shoe Company, has resided in Hudson, NH
for the past 25 years. As of September 10, Söffts corporate offices
are now located in Andover, MA. The change comes after numerous years
of incremental growth and a need for a larger space.
“In the past few years, we have successfully launched three new brands
of footwear and have been fortunate to experience enormous growth,”
says Söfft Shoe Company President David Issler. The three new brands
Issler refers to are Söfft, their premier line of womens fashion
comfort footwear; Quark, a lightweight rubber line of footwear popular
as a nursing shoe and an après sport shoe; and Rühne, a brand
exclusively for men.
At its NH location, Söfft housed not only corporate staff but a
140,000 square foot warehouse as well. Over the last couple of years,
it was becoming more and more difficult to ship out the volume of shoes
necessary on a daily basis. Söffts sales volume was too great for the
NH warehouse to handle. “We were using trailers, sending inventory to
our Dexter, ME warehouse, doing whatever we could to make it work,”
Issler explains, “We had simply outgrown that location.”
Andover, MA, located about 25 miles North of Boston, is about 25 miles
south from its former Hudson, NH offices. Due to its rather short
distance from the older offices, most of the staff has found the
transition manageable and are happy with their new, updated space. “My
drive is a bit longer now, but the new space is a better reflection of
the Söfft brand,” says Director of Marketing Nicole Madzar, “Its a fun
change that everyone seems to be embracing.”
Söfft now warehouses 100% of inventory in Dexter, ME, where they had a
lot more space and room to grow with over 500,000 square feet.
