Logo Brands Inc. secured exclusive rights to manufacture, produce and distribute the University of Florida Gators tailgate and outdoor lifestyle products across multiple retail channels.
The multi-year exclusive agreement with the University of Florida covers chairs, tents, tables, coolers, and tote bags.
Logo Brands will make Gators tailgating products available through Walmart, Target, Dick’s Sporting Goods, Academy Sports, Bed Bath & Beyond, Fanatics, and other major retail outlets in addition to the Logo Brands website.
“We are thrilled to partner with this amazing school and brand,” stated Maggie McHugh, vice president of strategic partnerships at Logo Brands. “Florida has a strong and dedicated fan base and we are excited to work closely with this program to expand Florida’s footprint in retail.”
The University of Florida is the 18th school to sign exclusively with Logo Brands to produce branded tailgate gear. The other Universities are Alabama, Arizona, Arizona State, Cincinnati, Colorado, Connecticut (UConn), Fresno State, Georgia, Kentucky, Miami, Minnesota, Notre Dame, Tennessee, Vanderbilt, Virginia Tech, Washington, and Wisconsin.
Photo courtesy University of Florida Gators
