The Grassroots Outdoor Alliance will kick off its annual Early Show on June 11th. Historically, the Early Show is an invitation-only event for 30 vendors to meet with the 32 retailers in the Grassroots Outdoor Alliance. Each member
is required to meet with each vendor allowing the vendor to give their best product pitch, discuss growth strategies, resolve conflicts and facilitate open communication. Appointments are made by the Grassroots staff easing the
logistics of a traditional trade show.
This year's gathering, again taking place in Snowbird, Utah, keeps the
heritage aspects of Grassroots in focus while weaving in the group's
expanded mission statement.
The Early Show will be bringing its 32 retail members new insights to
improve their independently-owned specialty outdoor stores. New speakers
include Anne Obenchain, Vice President, Member Services & Marketing, of the Outdoor Industry Organization (OIA). Obenchain will speak to the group about
staff education and best practices offered by OIA.
The Alliance is proud to announce that Chaco will be offsetting travel of
all 32 members to the Early Show this year with offsets from Native Energy.
Asolo-sponsored climber John Varco, widely considered to be one of America¹s
strongest alpinists, will also treat the group to a slide presentation on
Monday night.
