Everlast Worldwide Inc. has signed a worldwide license agreement with Michelin Lifestyle Limited to create a new line of technically advanced professional boxing footwear using patented tread technology inspired by the Michelin HydroEdge tire. Everlast will launch the new professional boxing footwear line in the spring of 2008 at sporting good retailers and online retailers worldwide.
According to Everlast Chairman, President and CEO Seth Horowitz, “As a leader in the sports equipment industry, our goal is to continually enhance our brand and ensure consumer satisfaction through new innovative product development. The inclusion of Michelin's advanced sole technology is a perfect example of Everlast's commitment to reaffirming our position as the premiere company in the boxing performance footwear category.”
“Michelin shares Everlast's passion for technical innovation and performance,” said Daniela Gould, head of marketing at Michelin Lifestyle Limited. “The Michelin brand offers a level of recognition for quality, technology and performance that allows for the development of products like the new Everlast professional boxing footwear that will differentiate it from the competition. “