Under Armour has signed an agreement with Unlimited Sports Group (USG), an integrated wholesale and retail organization, to manage the distribution of Under Armour products to Belgium, the Netherlands and Luxembourg.
“Under Armour is committed to building the infrastructure necessary for sustained growth in international markets such as Benelux,” said Ryan Wood, President of UA Europe B.V. “We are confident that this partnership with Unlimited Sports Group will further position Under Armour as the performance brand of choice among European consumers and retailers.”
Under Armour said it has made international expansion a priority for long-term growth and this partnership will help local retailers fulfill consumers' growing demand for Under Armour products and allow the Brand to continue to build its European presence. Based in the Netherlands, the Unlimited Sports Group complements existing key international master agent and distributor relationships servicing other international territories.
“We're thrilled to partner with a powerhouse brand like Under Armour and serve as the catalyst for their continued international expansion in the Benelux region,” said Jos Gillebaard, co-CEO of Unlimited Sports Group. “We are delighted with the signing of the Agreement and look forward to distributing Under Armour's top performance products to these consumers and adding one of the top athletic brands to our portfolio.”
