Collective International, LP has granted a license to New York-based Fashion Options for Airwalk branded apparel and accessories in the United States.
Under the multi-year agreement, Fashion Options will design, sell and cooperatively market an entirely new collection of Airwalk branded apparel and accessories. Launching for holiday with a boys and young mens apparel offering, the Airwalk apparel and accessory collection will ultimately include a comprehensive lifestyle line ranging from shirts, pants and outerwear to socks, hats, backpacks and sunglasses geared toward the brands youth lifestyle demographic. The initial product offering will hit shelves as early as Fall 2007 and will be available in youth-oriented specialty and better department stores nationwide.
Fashion Options is a 25-year-old, branded and private label apparel design, product development and marketing support agency with a range of globally-renowned brands. To support the Airwalk apparel collection, Fashion Options will be opening a New York showroom in June 2007 dedicated to Airwalk apparel and accessories, located centrally in Times Square.
“Fashion Options has a proven track record and a strong understanding of the youth lifestyle market,” said Bruce Pettet, president and CEO of Collective. “Were confident that they will translate the essence of this iconic brand effectively in design and at retail.”
“Fashion Options will take design direction from Airwalks highly successful footwear collections for all product categories to provide a synergistic brand presence at retail,” said Michael Haddad, president of Fashion Options. “The demand for skate and urban product in the marketplace is tremendous right now, and Airwalk has the opportunity to define the category for the long term.”
