Frampton, Quebec-based Esquif Canoes announced this week that David Hadden will join the company in the newly created role of director of business development.
“David has been a fixture in the paddlesport industry for 20-plus years with experience at several of the major paddlesports brands,” said Esquif Owner Jacques Chasse. “I am impressed with his business skills but also his passion for paddlesports and the outdoors.”
Hadden said he is excited to return to his “canoe roots” and work with a company that shares his ethics and excitement for life on the water. The paddlesport industry has struggled recently due to a changing retail environment and a lack of innovation.
“Paddlesports, and specifically canoeing, is still one of the best and most affordable outdoor activities, but the business model is broken,” Hadden said. “Esquif, with proprietary technology and a reduced footprint, is perfectly positioned to grow and succeed in the new outdoor marketplace while offering innovative product that offers the best consumer experience.”
Photo courtesy Esquif
