Jackson Hole, WY, January 16, 2020 — Purple Orange Brand Communications is thrilled to announce a new partnership with Swiftwick to oversee all PR efforts on behalf of the brand. Swiftwick prides itself on being inspired by adventure, made in the USA, and choosing sustainable processes to create “the best socks you will ever wear.” Purple Orange will help Swiftwick broaden the brand from its current strength in cycling and running markets to become the go-to performance sock for all outdoor and active lifestyle customers.
“Swiftwick is a brand on a mission to empower people to be the best version of themselves through the pursuit of adventure,” says Joanna Mariani, CMO at Swiftwick. “When searching for a PR agency it was crucial for us to find a partner that not only understood our products and the customers we serve but also embraced the mission and values of our brand. Purple Orange has quickly immersed themselves in that mission and we are excited about our future partnership.”
“Swiftwick rapidly made a tremendous name for itself with some of the most hard-to-please customers that exist: endurance athletes,” said Chris Dickey, Purple Orange Principal. “We are excited to help tell the Swiftwick story and grow the brand with the broader outdoor consumer.”
Swiftwick empowers life’s adventures through thoughtful design, superior craftsmanship, and a continuous passion to help others do what moves them. Their values lie in their customers; whether it’s the professional cyclist or 5K runner, Swiftwick is there to support them every step of the way. Check out all of Swiftwick’s performance socks for hiking, running, cycling, fitness, golf, snowsports and a variety of other activities at www.swiftwick.com
