Quiksilver, Inc. planted a flag in the Mexican market last week as it announced a new joint venture it entered into with PBM International. The JV will focus on marketing, selling, and distributing “Quiksilver” and “Roxy” branded products in Mexico as well as holding responsibility for establishing a Mexican distribution network of company-owned retail stores and a wholesale business that will include licensed retail stores, large key accounts, and small independent retailers.
This venture furthers Quiksilver, Inc.'s strategy to own and operate its business in key territories. PBM International is an apparel marketing and distribution company in Mexico that distributes footwear, apparel, and accessories under the names Le Coq Sportif, Arena, and FIFA. Quiksilver, Inc. will hold a majority stake in the joint venture.
