In search of a partner to help further develop PUMA Moto, launched in spring 2006, PUMA has teamed up with motorcycle manufacturere Ducati to raise sustainable equity and credibility in the greater motorsport market. The new cooperation, initially lasting for three years, contains two separate agreements: first, PUMA will be the footwear official supplier of the Ducati Corse racing teams as of 2007. Second, in a licensing agreement with Ducati Motor Holding, the two companies will create and market co-branded products starting in 2007.
“We aimed at teaming up with a brand that is deeply rooted in the core business of motorsport without neglecting the sportlifestyle component. Like PUMA, Ducati is known throughout the world for pushing the boundaries of both performance and style, and we believe that this partnership is a perfect way to bring innovative Moto products to our consumers”, says Jochen Zeitz, CEO of PUMA AG.
Ducati Motors Holding CEO Federico Minoli: “We are extremely pleased to have PUMA as new partner and supplier. Besides the racing team, there are other parallels between PUMA and Ducati which make them an ideal team: Both brands are consumer-driven, design-led and both are thirsty for innovation and engineering newness.”
The common performance and sportlifestyle collection will be launched in spring 2007 and distributed in selected Ducati and PUMA retail stores as well as in wholesale partner stores.
