White Sierra has hired Dave McCaffrey of Seattle, Wash. and Brent Williams of Bend, Ore. as the companys new Northwest and Northern Rockies sales representatives.
Brent Williams of Ohana Sales has been a rep in the outdoor and ski industries for the past nine years. He will be responsible for accounts in Oregon and Southern Idaho.
“Im very excited to represent the White Sierra brand,” Williams says. “Ive admired it for a while. White Sierra has a strong product offering with great sell through. Their distribution is tight and works well for filling that need for value-conscious customers looking to get outdoors. White Sierra has great quality product that packs a lot of bang for the buck. I'm looking forward to the challenge of building this great brand in the territory,” he adds.
Dave McCaffrey has more than 20 years experience in the snowsports industry. A graduate of the University of Washington, Dave enjoys skiing and spending time with his wife and two sons. Dave will be responsible for accounts in Washington, Montana, Alaska and Northern Idaho.
“The Northwest has always been a strong territory for White Sierra,” says industry veteran and White Sierra VP-Sales Kevin Hobday. “We are excited to bring Dave and Brent on board to help continue to increase our service to partners, and through these improvements drive the growth of the business.”
Officials at White Sierra say that the company is coming off of its “strongest Spring selling season ever,” with a 30% sales increase over the year-ago period.
