Arcteryx Equipment Inc opened its first Arcteryx Store. On November 2, 2006, Arcteryx will host the grand opening of its flagship retail store in Montreal, Quebec – located in the citys well-known Ste-Catherine Street shopping district.
The 4,500 sq ft premier store marks the first venture into full-scale retail for Arcteryx and will include the largest and most exclusive presentation of the Arcteryx product line anywhere. Housed within the architecturally renowned, Concordia University Design and Engineering building, the store features a high-end boutique-like atmosphere with an emphasis on the design aesthetic of the brand.
“Arcteryx sees itself as a design company dedicated to solving problems through artful innovation,” says Director of Consumer Sales for Arcteryx, Larry Pluimer. “The pleasing architecture of the Concordia building provides an outstanding context from which we can present our brand. The Montreal store will be a showcase emphasizing the clean lines and colors of the signature Arcteryx style,” added Pluimer.
Along with its custom-built stainless steel floor merchandisers, the store features interactive informational kiosks where consumers can learn about products and inventory availability by scanning a product barcode. The store also hosts a 40-foot wall displaying the entire Arcteryx line of GORE-TEX products.
Why Montreal?
“We wanted to test a retail concept away from our home base in Vancouver”, said Pluimer. “But being a Canadian company, we also wanted our first store to be in Canada. Montreal seemed like a natural place to start; it has a large, active outdoor community and a high degree of appreciation for design and fashion,” Pluimer said.
