Boulder, CO, September 17, 2019 — Headsweats, the leader in performance headwear and apparel, has teamed up with the popular DC Wonder Woman Run Series and the DC Batman Run Series as the title headwear sponsor through the 2020 race season. With more than 100,000 entrants across 10 U.S. cities, both run series are designed to empower men, women and children from all walks of life to unleash their inner superhero.
The inaugural DC Batman Run will be held in Los Angeles on Sept. 21, 2019, in honor of the 80th anniversary of the first Batman comic. Additional DC Wonder Woman Run and Batman Run Events are in the planning stages for 2020.
“In just over a year, the DC Wonder Woman Run Series has become one of the fastest-growing running events in the country, and it continues to gain momentum going into 2020 with the addition of the Batman race events,” said Mike McQueeney, president and CEO of Headsweats. “We are excited to be part of such a dynamic event and to help even more runners around the country keep cool heads during their race participation. We’ve been told our hats sometimes provide superhero powers, so we know it’s a natural fit to be part of these races.”
The DC Wonder Woman Run Series, produced by SON Events together with Warner Brothers Consumer Products on behalf of DC, was designed to empower women, men and children from all walks of life to harness their inner Wonder Woman and unleash the Superhero within. The series launched in late 2018 with runs in Sacramento, Oakland, San Jose, Los Angeles, and San Diego last year, attracting more than 10,000 participants.
The 2019 series saw eight additional events as well as a virtual run, allowing running and Wonder Woman enthusiasts to participate even if they live outside the race cities.
The DC Wonder Woman Run Series is operated by SON Events, LLC, an independent licensee, in partnership with Warner Bros. Consumer Products on behalf of DC Entertainment. To view a full schedule of events and find out more information about the DC Wonder Woman and DC Batman Run Series visit dcwonderwomanrun.com and dcbatmanrun.com/
Based in Boulder, Colorado, Headsweats was launched by cyclists Alan Romick in 1998 with a single cotton cycling cap. Today, Headsweats offers hundreds of high-quality products ranging from truckers to visors to headbands, beanies and winter accessories. Headsweats also offers a complete line of customizable headwear and apparel to optimize athletic performance.
About Headsweats: Considered the “secret weapon” for serious athletes and active lifestyle enthusiasts alike, Headsweats is recognized as the world leader in ultra-light, supremely wicking headwear and athletic apparel. Starting with the Cotton Classic cycling cap in 1998, the full line now offers hundreds of high-quality products including hats, truckers, visors, active headbands, beanies, winter accessories, and more – all backed by an unconditional warranty. With the ability to create unique, custom apparel as well, Headsweats is sought-after to help personalize apparel and optimize performance whether training at the gym, hiking the trails, pounding the pavement or celebrating on the podium. Headsweats designs are inspired by real-life, tested by real athletes and trusted around the world. For more information visit Headsweats.com.
About SON Events: SON Events is a premier race event management team with over 80 years of combined experience. Formed in 2018, Son Events planned and executed 5 races that same year in some of the largest markets in the United States. The team prides itself on providing fresh ideas and resources to implement largely popular and successful events no matter the location. SON Events believes running a race should be about both celebrating health and creating an unforgettable experience for each and every participant.
About Warner Bros. Consumer Products: Warner Bros. Consumer Products (WBCP), a Warner Bros. Entertainment Company, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, the Wizarding World, Looney Tunes and Hanna-Barbera. The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.
About DC
Home to iconic brands DC (Superman, Batman, Green Lantern, Wonder Woman, The Flash), DC Vertigo (Sandman, Fables) and MAD, DC is the creative division charged with strategically integrating its content across Warner Bros. Entertainment and WarnerMedia. DC works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC is the largest English-language publisher of comics in the world.
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