The Brunswick Boat Group has acquired Diversified Marine Products, the largest marine supply distributor on the West Coast. Based in Los Angeles, Diversified Marine will join with Land 'N' Sea, Kellogg Marine and Benrock to extend the largest distribution network of marine parts and accessories in North America, resulting in approximately 90 percent of coverage in the U.S. Diversified Marine will be part of the Boat Group's Parts & Accessories (P&A) operations. Terms of the transaction were not disclosed.
“This transaction is a continuation and extension of our key strategic initiative — to offer same-day and next-day delivery throughout the U.S. and Canada,” explained Randy Gray, president of the BBG P&A business. “Diversified Marine will complement our P&A distribution network, allowing us to extend second-to-none service to Brunswick boat dealers as well as thousands of independent dealers and repair shops in North America.”
The BBG P&A business was started in 2003 with the acquisition of Land 'N' Sea. Since then, the BBG has added new facilities and purchased Attwood Marine, a supplier of marine accessories, along with Benrock and Kellogg Marine, two leading marine wholesale distributors. Today, the BBG P&A operations have 17 marine wholesale distribution centers throughout North America, including Diversified Marine's facilities.
“Brunswick's dedication to improving the boating experience in general, and providing world-class service and delivery in particular, is in line with our core business values,” said Daniel M. Solomon, managing partner of Diversified Marine Products. “With the support of the Brunswick Boat Group, we will have access to more resources to do what we do best — offer our more than 2,000 customers in ten states an incomparable level of service, value and breadth of product offering.”
With approximately 80 employees and more than 200 suppliers, Diversified Marine operates three distribution facilities in Los Angeles and Sacramento, Calif.; and Spokane, Wash. Solomon will join Brunswick and continue to direct Diversified Marine operations.
“With 17 distribution centers throughout North America, the BBG P&A business now offers same-day and next-day delivery to roughly 90 percent of the marine dealers and repair shops in the U.S., and we have every intention to continue to extend our rapid-delivery capabilities to the entire network over time,” Gray added.
