La Sportiva hired Kathy Dykes as their new Sports Marketing Coordinator. Dykes will provide full-time, in-house assistance to Marketing Director, Jonathan Lantz. She will be at the center of La Sportivas growing
marketing campaigns, managing all aspects of La Sportivas event promotion, event support, as well as the traveling Tech Rep and athlete ambassador programs.
“I am really excited to be working for La Sportiva,” says Dykes. ” I feel fortunate to have
the opportunity to work for a company that will allow me to be creative, and help make
some progress with what everyone is trying to do here.”
A graduate of the University of Colorado at Boulder, Dykes most recently held a post in
the marketing department of Squaw Valley Ski Resort in California. Previously, she
worked with Mountainsmith and Airwalk. Kathy also has experience coordinating
happenings for Freeskier Magazine, as well as Boulders Satellite Board Shop and
Flatirons Theater. Dykes is a fervent traveler, having made her way to New Zealand,
Slovenia, India, France, and Japan in 2005 alone.
