LaCrosse Footwear, Inc. opened its first sourcing office. Located in Zhong Shan, China, the office is in the heart of the Pearl River Delta manufacturing district.
The new China location offers a number of key benefits including: reducing LaCrosse's product development timelines; increasing the Company's ability to diversify its sourcing and improve the delivery of premium-quality footwear; and allowing for closer monitoring of the production process to comply with the Company's high quality standards. Approximately 20% of LaCrosse Footwear's manufacturing takes place in its US facility and 80% in China.
“We are continually striving to improve our efficiency, product quality and the reliability of our manufacturing base,” said Joseph P. Schneider, President and CEO. “We also see the ability to develop products quickly and efficiently as key to being competitive in today's ever-changing marketplace. The opening of our China office is a significant step for us in our long-term strategy to become a global leader in premium, branded footwear.”
“We are also thrilled to have Steve Schneider overseeing our Asian operations as Country Manager. Steve brings a wealth of expertise as a long-time footwear professional with extensive experience developing and manufacturing rubber and leather footwear in Asia.”
