Stan Mavis will be named President of Sugoi Performance Apparel; a wholly owned subsidiary of Cannondale Bicycle Company. Mavis co-founded Pearl Izumi in the USA and held the titles of president and chairman for 12 years. Most recently he was the SVP of product for Brooks Sports where he was responsible for design and product development for apparel, accessories and footwear. He is a pioneer in fabric and fiber design development to help athletes achieve optimal performance.
Mavis was a world class runner with the Athletics West Track Club and participated personally in Nikes product development process. He remains a runner and an avid cyclist.
“We are tremendously excited to have an icon such as Stan join our team in this leadership role,” noted Matt Mannelly, CEO of Cannondale. “Our Apparel and Accessories products are an important part of our mission to deliver innovative products to runners and cyclists around the world. As President of Sugoi, were looking forward to Stans vision and capitalizing on his international experience in product design, merchandising and distribution to bring our premium-performance products to market.”
Mavis is looking forward to the opportunity to lead Sugoi Performance Apparel. “The people at Sugoi have done a tremendous job which is apparent by the technical and innovative design direction the company is taking,” said Mavis. “Im looking forward to working with the team to create great products that meet our consumers needs. Im also excited about the opportunity to return to the cycling industry and re-establishing relationships with the great people in that community.”
Mavis will be located at Sugois worldwide headquarters in Vancouver, Canada.