Adidas announced a multiyear partnership with 2017-18 NHL All-Star Game Tournament MVP and 2017-18 Calder Trophy (Rookie of the Year) finalist Brock Boeser of the Vancouver Canucks. With the new partnership, Boeser will be featured in a variety of Adidas marketing campaigns.
“Adidas really feels like a family, and the brand has a ton of momentum; I just knew I had to be a part of this team and this energy and excitement,” said Boeser. “Adidas Hockey is doing things different while embracing and showcasing the passion and culture of the sport, and I’m honored and excited to be joining the brand and their roster of elite hockey athletes.”
With his unique style of play and speed on the ice, the electrifying Canucks’ right winger was second among rookies with 750 points (2-61-45-21-15 with 82 games played), named NHL Rookie of the Month for November and December, won the 2018 NHL All-Star SuperSkills Accuracy challenge and was named the 2018 NHL All-Star Game Tournament MVP.
“Brock is an MVP on and off the ice, and he embodies Adidas Hockey with his speed, creativity and personality on and off the ice,” said Dan Near, senior director of Adidas Hockey. “If you know Brock’s story, then you know he’s a great ambassador for the game, for Adidas Hockey and for the next generation of hockey creators. We are thrilled to partner with Brock and welcome him to the Adidas family.”
Born and raised Burnsville, MN, Boeser was selected 23rd overall in the 2015 NHL Draft. The 21-year-old phenom played college hockey for the University of North Dakota, where he was the NCHC Rookie of the Year (2015-16) and went on to represent Team USA in the 2016 World Junior Championships, where he helped the team win a bronze medal.
Boeser joins the Adidas Hockey roster that includes three-time Stanley Cup Champion (2009, 2016, 2017), two-time Conn Smythe Trophy winner (2016, 2017), two-time Olympic Gold Medalist (2010, 2014) and three-time Ted Lindsay Award (2007, 2013, 2014), Sidney Crosby of the Pittsburgh Penguins; two-time Art Ross Trophy (2017, 2018), two-time Ted Lindsay Award (2017, 2018) and Hart Memorial Trophy winner (2017), Connor McDavid of Edmonton Oilers; Stanley Cup Champion (2011) and five-time All-Star, Tyler Seguin of the Dallas Stars; Stanley Cup Champion (2011) and four-time Selke Award winner, Patrice Bergeron of the Boston Bruins; Norris Trophy Winner (2013), Olympic Gold Medalist (2014) and two-time All-Star, P.K. Subban of the Nashville Predators and Norris Trophy winner (2014), NHL Foundation Player Award winner (2015) and five-time All-Star, Brent Burns of the San Jose Sharks and 2018 Calder Trophy (Rookie of the Year) winner, Mathew Barzal of the New York Islanders.
In 2015, the NHL and Adidas announced a seven-year partnership with Adidas as the authentic outfitter of on-ice uniforms and official supplier of licensed apparel and headwear. For the 2017-18 NHL season, Adidas unveiled the new ADIZERO Authentic NHL jerseys for all 31 NHL teams.
Photo courtesy Adidas
