HIGHGEAR added two vital employees to their marketing team, Debbie Fuller and Coral Darby.
Fuller, who operates out of the Portland, OR office, will act as the Highgear Brand Manager overseeing the overall direction of the brand. Her extensive marketing background includes many years of senior account management at national advertising and web-development firms such as Summit Projects and Hammerquist & Saffel. Fuller was also the Marketing Director at K2 Skis from 1999 2001. Her new responsibilities will include the management of all production logistics. Additionally, she will be instrumental in developing the vision of Highgears long-term marketing strategy.
Darby has been retained to handle the public relations both domestically and globally, as well as the day-to-day marketing tasks. Darby has been an active outdoor public relations professional since the mid-90s when she started her career with Thibeault Advertising. Prior to arriving at Highgear, Darby was the PR Director at GoLite for 5+ years. Her primary responsibility will be to keep journalists abreast of all product advancements; however, Darby will also be the point person on sponsorships and advertising campaigns.
