Footaction launched “No One Way,” the sneaker chain’s latest national creative campaign that celebrates the new wave of emerging creators who influence what’s next in style, art and culture.
The brand appointed four creative directors to support the effort. The partners include rapper/model/designer Sheck Wes, designer/music artist/podcaster Theo Martins, photographer Cary Fagan and creative collective LVRN. Throughout the partnership, all four creators will style lookbooks featuring Footaction’s latest fall trends, host in-store experiences and tell the stories of their respective cities through digital content.
“Footaction’s ‘No One Way’ campaign represents the determination to stand out and blaze your own path,” said Ken Side, vice president and general manager for Footaction. “We are thrilled to be working with emerging creators like Sheck Wes, Theo Martins, Cary Fagan and LVRN who embody the No One Way ethos. They are driving what’s next in men’s style through the youth and hip-hop culture that shapes it.”
Beginning today and throughout the month, consumers will be able to shop lookbooks from each creator that show off their personal aesthetic, featuring classic footwear styles from Nike, Adidas, New Balance, Vans and Puma, as well as nostalgic ’90s apparel and accessories including Footaction’s newest exclusive, Champion x King Saladeen co-lab. The lookbook products, available online at footaction.com and in select Footaction stores, will offer inspiration to customers looking to elevate their style this fall.
“It’s a cool opportunity to partner with Footaction and be a part of this movement,” said artist Sheck Wes. “Us youth are the ones steering the culture, and I want to empower kids like me to prize their own creativity and self-expression.”
Footaction and LVRN kicked off the in-store experiences for consumers in Atlanta, hosting a casting call for three lucky winners to participate in the campaign. The brand will be hosting three additional in-store experiences with Theo Martins in Los Angeles, Cary Fagan in Houston and Sheck Wes in Brooklyn.
Footaction offers the latest footwear, apparel and accessories from Nike, Jordan, Adidas, FILA, Puma, Vans, Champion, American Stitch, Wu Wear, DNM, Dope and more.
