Optimal Investment Group (OIG), a private equity firm based in Sherman Oaks, CA, announced today that the firm has acquired the assets of USA Dawgs Inc., a Nevada-based branded footwear distributor.

USA Dawgs manufactures and markets footwear under the Dawgs, Hounds and Doggers brand names. Dawgs’ signature Z-Sandal is popular among all age groups and demographics across the United States. Their product lines include traditional flip-flops, clogs, boots and various sandal designs for men, women and kids.

Harris Roth, partner at OIG, said, “With great infrastructure already in place and plans to refresh styles and re-brand to broaden the reach, this presents an incredible opportunity to grow and scale a brand with a built-in following. There is a significant potential to increase the value proposition of Dawgs, especially through international channels. This is a very exciting opportunity.”

USA Dawgs Inc. was represented by Three Twenty-One Capital Partners.