Balega, a leading performance sock brand in the run specialty market, opened the application portal for its fourth annual “Impi” influencer team. Impi team members will represent Balega as brand ambassadors to help illuminate Balega’s core pillars – performance, excellence, harmony, creativity and community – while continuing to highlight the products’ excellence and position Balega as the leader in run.
Impi is a Zulu word roughly translating to mean “warrior.” The 2018 team will be made up of men and women athletes from across the United States who will act as an army of Balega warriors. These running enthusiasts will help spread the Balega love across their social media channels, at races and in their day-to-day lives through creative activations.
“Our Impi Team plays a crucial part in sharing the Balega difference within the run community,” said Tanya Pictor, vice president of marketing at Implus Specialty. “We look forward to building the 2018 team with individuals who carry the same passion, enthusiasm, dedication and love that our teams have in years past. We invite anyone who truly believes in the Balega brand to apply to be part of the 2018 team.”
Balega Impi members will represent the brand’s core values and share the brand’s South African heritage and “sole” while positioning Balega as a leader and innovator in quality footwear within the run specialty market. Impis will receive a variety of socks over the course of the year, get a first-look at new product introductions as part of first-round product testing, and take part in sharing the Balega brand with their local and social communities. They will further benefit from the various other product categories out of the Implus stable of brands.
The application period for the 2018 Balega Impi Team opens today and applications will be accepted through December 12. The team will be announced by the second week of January. Apply today at: goo.gl/forms/VFmNe1RDndlZDJUA3.
