Lotto Sport Italia reported last week that its previous licensing agreement with Lightening Star Corporation for China, Macau, and Hong Kong has terminated. A new trading company a subsidiary of Lotto Sport Hong Kong – will control two companies that will have their headquarters in Shanghai and Nanjing. The Shanghai company will take care of the distribution of Lotto products on the Chinese market. A first step will be the opening of 10 Lotto flagship stores in Chinas major cities by the end of September 2005. The Nanjing-based company will run sourcing activities to efficiently support the distribution network.
Lotto will participate in the first Ispo China fair held this week in Shanghai. Lotto will showcase footwear and apparel collections for soccer and tennis as well as for leisure. At the fair, the company will also participate in “Play Italia – Italian Sports Gallery of Excellence”, presented by the Association of Italian sporting goods companies, Assosport.
