'47, the sports lifestyle brand, is extending its relationship with Liverpool Football Club to create co-branded headwear, scarves and gloves as part of an exclusive, five-year, global deal. Liverpool Football Club plays their home games at the world famous Anfield stadium, and has an estimated global fan base of over 500 million supporters.
The new collaboration comes at a time when demand is on the rise for premium sports apparel that allows football fans to show support for their favorite teams. The collaboration with Liverpool FC adds to '47's already diverse roster of premium sports licensed apparel in the U.S., including the NFL, MLB, NBA, NHL and more than 900 colleges across North America.
“Partnering with Liverpool FC gives us a unique opportunity to introduce football fans in the U.K. to our premium sports apparel,” said '47's Co-owner Steven D'Angelo. “Expanding our global football presence is a natural next step for the brand, which has traditionally focused on U.S. sports leagues until now.”
In tandem with the 2015-2016 football season, the new co-branded headwear, apparel and accessories launched in mid-July. A variety of scarves and gloves are offered as well as a range of headwear. Products included: the '47 MVP to the '47 Franchise, '47 Captain as well as '47 Knits for the fall and winter season; including styles such as the '47 Beanie and the '47 Breakaway. Products will be available for purchase online at 47brand.co.uk and, at a later stage, through official team retail and online stores, ranging in price from £12 up to £30.
“We are pleased to be extending our relationship with '47 and introducing their product to LFC fans the world over,” said Billy Hogan, Liverpool FC's chief commercial officer. “'47 is considered the market leader in headwear and apparel, and we know the brand very well from our successful working relationship in Boston,” added Hogan.
