Esports retail and merchandise company, We Are Nations, and global sports lifestyle brand, ’47, announced a partnership that will include headwear and other sports merchandise to be developed and sold in the esports space.
The partnership began with the LCS Spring Finals in St. Louis on April 13. ’47 designed and produced the winner’s hat for Team Liquid, which was then available immediately for purchase on LCSMerch.com. Additionally, further programs with Nation’s teams and league clients are now in development.
We Are Nations CEO Patrick Mahoney said, “It’s really important for Nations to work with leading traditional sports brands as I believe there is a growing crossover into mainstream sports. We couldn’t be more excited to be working with ’47 moving forward.”
“Esports is a fascinating space that we’re just scratching the surface in,” said ’47 co-owner Steven D’Angelo. “It’s exciting to see the passion and allegiance these fans have for gaming and we are thrilled to be able to provide our premium product to the mix by partnering with We Are Nations.”
