361 Degrees USA, the athletic footwear manufacturer, introduced their new marketing campaign for 2016 titled “Fast & Soft” and featuring a new mythical character, “Sheepa.” The unique new visual campaign will focus on the benefits of the technology behind the brand’s award-winning footwear.
The “Sheepa” character, featured in the creative, is a mix of a cheetah and a sheep, representing the ultimate
blend of speed and comfort offered in the shoes. The campaign tagline, “A strange and beautiful combination
powered by QU!CKFOAM,” focuses on 361 Degrees’ proprietary midsole technology and targets consumers
who strive for the perfect balance of “Fast & Soft” in their athletic footwear.
“Our eye-catching and memorable campaign depicts the unrivaled durable cushioning and responsive benefits of
361 Degrees' QU!CKFOAM midsole technology,” said Jim Monahan, president of 361 Degrees USA. “The ‘Sheepa’ character is quirky, yet striking and generates curiosity to learn more about 361 Degrees.”
The campaign, developed by top advertising brand visionaries, will be seen in print, online, at events and through social media and grassroots initiatives starting in December 2015.
361 Degrees is a manufacturer of athletic footwear and apparel for men and women based in Irvine, CA.
