Pete Brownell, the owner of 2nd Adventure Group Holding Company, is returning as CEO, which includes firearm industry companies Brownells, Crow Shooting Supply and AR15.com.
In a dual role, Brownell will serve as the company’s chairman of the board and as CEO.
The third-generation Brownell was CEO of Brownells and Crow Shooting Supply from 2012 to 2018. In 2018, he became co-chairman with his father, Frank.
“I’m excited to be back in the business day-to-day,” said Pete Brownell. “I’m going to work quickly to understand our customers and how our brands can adapt to their needs. I’ve been with my family’s company full-time since 1997, and I’m excited to work alongside our employees to discover how we can inspire, educate and outfit our customers to enjoy a lifetime of adventure.”
Brownell is the past president of the National Rifle Association (NRA) and is the past chairman of the National Association of Sporting Goods Wholesalers (NASGW). He is a Trustee with the U.S. Army Command and General Staff College Foundation and serves on the Boone & Crocket and Special Operations Wounded Warriors (SOWW) boards of directors.
