Life Fitness announced the appointment of Paul Stoneham as CEO effective immediately.

As chief executive officer, Stoneham has led three global consumer businesses with successful exits—most recently, for the past six years, Helly Hansen, ASGHD Group Holdings and Boots Healthcare International.

Stoneham began his career in consumer products at Procter & Gamble and was president, Global Business Development, at Colgate-Palmolive, leading its global categories.

“The fitness sector is undergoing a phase of rapid transformation, driven by technological innovation and shifting consumer expectations all on the back of an unprecedented period of disruption,” Stoneham said. “As a global fitness leader, Life Fitness has the brand strength, team and infrastructure to drive innovation and provide everyone from professional athletes to new gym users an unparalleled experience. I am excited to be joining such an experienced team and look forward to building on Life Fitness’ deep brand heritage and reputation.”

Life Fitness’ portfolio of brands includes Life Fitness, Hammer Strength, Cybex, ICG, SCIFIT, and Brunswick Billiards.