— Sponsored Content From ENDVR —

As we progress into Q2 of 2024, active outdoor brands face the complex dynamics of retail and wholesale landscapes head-on. The challenges associated with digital advertising and Direct-to-Consumer (DTC) channels, highlighted by a 42.7 percent ad blocker usage rate and modest 2.9:1 ROI, have prompted a strategic pivot. With 85 percent of consumers still favoring the tactile experience of in-store shopping, it’s crucial for brands to revisit and revitalize their wholesale strategy.

Elevating Brand Visibility and Sales through Wholesale
Wholesale is experiencing a significant transformation, becoming crucial for brands aiming to extend their reach and increase retail revenue. While DTC offers valuable ROI data, the strategic resurgence in wholesale investment, inspired by industry giants like Nike, underscores its vital role in driving sales and enhancing brand visibility. This balanced strategy, leveraging DTC and wholesale channels, promises a comprehensive market presence.

As brands seek a seamless way to increase wholesale revenue, they are now turning to digital avenues, particularly retail sales enablement platforms like ENDVR, which are becoming indispensable tools for brands aiming to optimize their wholesale investments. These platforms facilitate a measurable return on investment, bridging the gap between traditional retail strategies and the digital world. 

To gauge whether your active outdoor brand is prepared to navigate this evolving landscape and capitalize on wholesale opportunities, the 2024 Retail Strategy Checklist for Active Outdoor Brands offers invaluable insights.

Here’s a quick glimpse of what’s included in the checklist:

  • Enhancing In-Store Experiences: With an astounding annual loss of $104 billion due to neglected in-store execution, prioritizing effective visual merchandising and customer engagement is paramount. This checklist provides a framework for evaluating and refining your in-store strategies.
  • Adopting Digital Solutions: Incorporating data-driven strategies and automation is essential in a market that demands agility. Our checklist ensures that your investments in retail automation tools are strategic and aligned with your brand’s goals.
  • Fostering Customer Loyalty and Personalization: With 73 percent of consumers seeking personalized shopping experiences, employing tools like ENDVR facilitates real-time data analysis and strengthens in-store staff connections. This, in turn, enables staff to meet customer expectations, resulting in a remarkable 97 percent boost in confidence in selling brand products.

Navigating the Wholesale Landscape with Confidence
Entering wholesale can feel like navigating uncharted waters, especially when success metrics aren’t as clear-cut as in DTC. Retail sales enablement platforms like ENDVR simplify this journey, providing tools designed to help brands increase sales in physical stores.

ENDVR is the essential link, offering tools like digital education modules, advanced sales incentives, end-to-end reward services, and access to frontline staff feedback. In the competitive wholesale arena, ENDVR stands out as a trusted partner with brands including Vuroi, Oakley, Burton, OTIS Eyewear, and Nixon, to name a few, who rely on ENDVR to increase revenue in their wholesale and retail stores.

What Brands Need to Do Next
To ensure your brand is poised for success in the wholesale/retail channels in 2024 and beyond, exploring the 2024 Retail Strategy Checklist for Active Outdoor Brands is a critical first step. This resource will equip your brand with the strategies to thrive in an ever-evolving industry landscape.

Key Takeaways
For additional insights and to discover how brands leverage ENDVR’s retail sales enablement platform to increase their brick-and-mortar store revenue, visit endvr.io. Connect with our team of experts to learn how ENDVR can transform your retail strategy and help you achieve remarkable growth in the competitive outdoor market.

Images/chart courtesy ENDVR