Black Diamond Equipment appointed Kasey Jarvis as the brand’s creative director.

“We are excited to announce that Kasey is coming to Black Diamond again,” stated Neil Fiske, brand president for Black Diamond Equipment. “He is an industry veteran with tremendous experience in design, development and brand leadership. He has worked for a diverse range of brands, including General Motors, Nike, and Under Armour, in addition to nine years at Black Diamond Equipment as VP of design and product. Kasey’s experience, knowledge and understanding of Black Diamond will allow us to refine our design aesthetic and strengthen the BD brand identity with the communities and sports we serve.”

Most recently, Jarvis was the chief design and development officer at Under Armour, responsible for the company’s visual design identity and brand DNA, including driving circular and sustainable design principles and practices.

While at Black Diamond, Jarvis was integral in creating products and categories, including the Vapor and Vector climbing helmets, in-house ski graphic creation, ultralight ski poles, and the launch of rock climbing footwear.

In his new role, Jarvis will lead design strategy for BD apparel, equipment and footwear product categories, reporting to to Fiske.

“Black Diamond’s rich heritage and passionate relationship with climbing and backcountry skiing makes this opportunity huge,” comments Jarvis. “I am excited to return, collaborate with trusted friends and continue to build this iconic brand, all while making a difference on matters of importance to our end consumers.”

Jarvis is the latest in a list of former Black Diamond employees who have returned to the company during the last year, including Doug Heinrich as vice president of product, Heath Christensen as vice president of North American sales, Roger Strong as director of specialty sales, Julie Hirsch as business unit director for Apparel and Josh Dees as vice president of Information Technology.

In 2000, Jarvis received his BFA in Industrial and Product Design from Brigham Young University.

Images courtesy Black Diamond