Athleta To Expand To Canada

Athleta will enter Canada with e-commerce launching late this summer and its first two stores opening this fall. The stores will open in the Yorkdale Shopping Center in Toronto and the Park Royal Shopping Centre in West Vancouver.

Kohl’s Partners With Tommy Hilfiger

Kohl’s announced a new partnership to bring Tommy Hilfiger men’s sportswear to more than 600 stores across the U.S. and an expanded assortment on Kohls.com this fall.

Nike Deal With Kobe Bryant Expires

The estate of Kobe Bryant did not renew the late basketball stars Nike deal this month as negotiations between the two sides fell apart. The news was first reported by Complex and later confirmed by Nike.

Under Armour Downsizes Port Covington Headquarters Plan

Under Armour announced plans to redevelop its waterfront land in South Baltimore’s Port Covington as a global headquarters by 2025. Under Armour described the development as a “reimagine for a post-COVID environment” that will downsize its global corporate and Americas regional functions into one location with a hybrid office/home workplace model.

Adidas To Sponsor Boston Marathon Through 2030

The Boston Athletic Association (B.A.A.) announced that the organization has extended its longstanding official sponsorship with Adidas through 2030. The announcement marks more than 40 years of partnership between the athletic organizations.

Fjällräven Encourages “Plogging” For Earth Day

Since 1960, Fjällräven’s mission is to “inspire the world to walk with nature.” For Earth Day, the company asks consumers to take it “one step further and give back to nature through plogging,” the Swedish word for picking up trash when outdoors. The brand will provide “plogging kits” April 22-25 that includes a trash bag, a pair […]

Three Execs Exit Shopify

Three of Shopify’s top executives are leaving the company — Brittany Forsyth, chief talent officer; Joe Frasca, chief legal officer; and Jean-Michel Lemieux, chief technology officer. All are veterans of the company and expected to exit in June 2021.